Size of online dating market
Today, customers demand frequent communication in order to take action.
"Straight size, plus size, I don't think it's an issue,” the founder of Coverstory Heidi Kan told Fashionista.
That’s why it’s important for us to know when a new line starts up (like Coverstory), when a brand takes its plus-size range out of stores, when a retailer extends its usual size offering (as River Island have recently done with their, albeit limited, plus range) - because as plus size women, we simply cannot assume that clothes are being made for us.
Acknowledging this is more useful to us in practical terms than pushing the lie that we’re all the same.
It’s important to note that the plus size market is not a niche, negligible area of business.
The average dress size in the UK is 16 and, as a result, the plus size market constitutes 12.4% of all clothing sales and is worth in excess of £5 billion while a quarter of UK women have bought plus-size clothing in the past year.