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Soon, new genres were invented: ASCII's Chaos Angels, a role-playing-based eroge, inspired Dragon Knight by Elf and Rance by Alice Soft.
In the early 1990s eroge games became much more common.
Otogirisou was a standard adventure game but had multiple endings. In 1996, the new software publisher Leaf expanded on this idea, calling it a visual novel and releasing their first successful game, Shizuku, a horror story starring a rapist high school student, with very highly reviewed writing and music. However, in 1997, they released To Heart, a sweetly sentimental story of high school love that became one of the most famous and trendsetting eroge ever.
In some of the early erotic games, the erotic content is meaningfully integrated into a thoughtful and mature storytelling, though others often used it as a flimsy excuse for pornography.
Erotic games made the PC-8801 popular, but customers quickly became tired of paying 8800 yen () for such simple games.
In 2002 a 13-episode anime series was produced, as well as another 24-episode anime series in 2006.
According to Satoshi Todome's A History of Eroge, Kanon is still the standard for modern eroge and is referred to as a "baptism" for young otaku in Japan.
There is no set definition for the gameplay of eroge, except that they all include explicit sexual content.